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French investors seek US real estate diversification

By Vina Gunawan September 24, 2026
French investors seek US real estate diversification - real estate investors
Daniel Azouri is founder of LUX International.

French investors are increasingly looking beyond domestic borders, turning their attention to the United States as a primary destination for real estate. This shift is driven by a desire for asset diversification and exposure to the dollar, alongside a more expansive market offering. Daniel Azouri, founder of LUX International, notes that his clients often live in Europe while simultaneously developing projects in locations like California or Florida, seeking a trusted partner to handle these cross-border transactions.

Handling Private Networks

For high-net-worth individuals, discretion has become a central requirement in property transactions. Many owners prefer to keep their holdings private to protect their image or personal lives. Consequently, a significant portion of LUX International’s business occurs outside traditional public listings, through private networks of family offices and trusted professionals. Opportunities are shared only when a buyer’s profile aligns with a specific property, ensuring a highly curated and confidential process.

This bespoke service begins long before a property is viewed. Agents take the time to understand a client’s lifestyle, priorities, and financial criteria, which sometimes means reaching out directly to owners. This approach prioritizes selection and personal support over high volume. While rental yields in the U.S. are often higher than in France, clients are rarely motivated by returns alone; they are usually pursuing a broader life project involving relocation, family settlement, or professional expansion.

Looking at the American market, the fragmentation is stark. Florida, for instance, operates on multiple distinct tracks. The luxury segment in Miami continues to rise due to international and wealthy American buyers who are less reliant on credit, while the traditional market faces pressure from interest rates and insurance costs. The luxury sector, however, remains buoyed by prime waterfront properties and prime locations that maintain their own momentum. This divergence means buyers must analyze individual micro-markets rather than treating the region as a single entity.

With the housing market in the U.S. showing signs of a more stable rhythm in 2026 following the rate hikes of 2022 and 2023, the sector is changing. The rise in inventory by nearly 6% over the past year has given buyers more leverage in negotiations. However, the market remains heterogeneous; Miami, New York, Los Angeles, and Texas follow different trajectories. For French investors, the opportunity lies in the ability to find better terms now, provided they focus on specific locations with strong rental potential and long-term value appreciation.

International Clientele and Local Knowledge

The firm’s client base lives, invests, and develops projects in multiple cities and countries. The agency acts as a trusted contact capable of guiding clients beyond borders while relying on a genuine understanding of local markets.

Expanding Beyond Real Estate

French investors often view their property acquisition as the initial step in a broader relocation. Many clients plan to move their residence or establish a professional base abroad. This trend extends beyond the United States; a growing number of French individuals are considering the Middle East as a destination. The United Arab Emirates, in particular, hosts a significant community of French nationals. The Emirates, for example, currently welcomes an important community of French people, with more than 26,000 French people registered at the consulate.

For these individuals, real estate is typically the entry point into a larger life project. The purchase of a home often coincides with plans for family settlement, professional expansion, or long-term residency. Agents at LUX International recognize this shift and adapt their service model accordingly. They provide guidance that goes beyond the physical building, helping clients work through the logistical and cultural aspects of moving to a new country.

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